About Adventure Fit
We create the events that make your weekends awesome.
Adventure Fit was founded in 2002, initially as an outdoor fitness training company with a crew of athletes teaching mountain biking, kayaking, trail running, and yoga. Our first event was born when our President, Josh Kravetz, envisioned an experience that combined adventure sports, teamwork, and a huge party. This event concept, the Urban Assault Ride, quickly grew into one of the largest cycling events in the nation and transitioned Adventure Fit into a successful experiential marketing company producing events from coast to coast.
We quickly learned that our events were perfect for brands looking for an out of the box way to connect with active lifestyle customers. Over the following 17 years, the Adventure Fit team has grown to produce innovative concerts, beer festivals, national event tours, sold-out races, and award-winning participatory experiences.
Adventure Fit is based in beautiful Boulder, Colorado where we can “walk it like we talk it”, taking on outdoor adventures, enjoying the best craft beers, and giving back to our local non-profits.
About our Founder
Josh Kravetz has been leading AF Events for over 22 years, creating and managing some of the country’s best known events. A life-long mountain biker, Josh spent many years on the other side of the start line, racing his bike all over the country. Although competitive events were a big part of his life, he also loved live music, unique community celebrations, and large festivals. Combining all of these interest is what helped Josh make AF Events such a success.
Josh is from Austin, TX where he earned a degree in Business from the Univ of Texas at Austin. Since moving to Colorado in 2005, Josh has led the AF Events team in the production of over 200 active entertainment events.
Testimonials
“When SHAPE was looking to do an out of the box experiential event we partnered with Josh and his team at Adventure Fit and launched a multi-market obstacle run. Josh and his team became an extension of the SHAPE team. ”
“Team Evergreen chose Adventure Fit for sponsorship management and were thrilled to see a huge increase in sponsorship revenue from our previous season. They know the industry inside and out and were also able to reduce our production costs and improve our participant experience. We highly recommend Adventure Fit for organizations looking for creative ways to enhance their events through sponsorships.”